As Ark approachs the launch of MarketSquare, we want to give our community an inside look at some of the partnerships we have formed. These strategic partnerships will not only help make MarketSquare the new homepage for the decentralized web but will also create inroads between ARK and other projects looking to build and collaborate together. Today we would like to introduce you to Magic.Link!

What is Magic?
Magic is a developer SDK that can be integrated into applications to enable passwordless authentication using magic links - similar to systems used by Slack and Medium.

Once a developer integrates Magic into their application a user is able to sign up or log in by doing the following:

A user requests a magic link be sent to their email address.
The user clicks on the magic link
The user is securely logged into the application.
#Saying Goodbye to Passwords
You may have noticed that this process occurs without the need for signing in or registering with a password. The benefits of passwordless authentication in modern applications and services are becoming more apparent. Let's go over a few of them below:

Increased Security: Passwords are becoming obsolete. The resources required to manage user credentials and passwords are increasing. It is estimated that 81% of security breaches are due to poor passwords set by users. The problem is further complicated due to the fact that 59% of users reuse their passwords everywhere. By using Magic, password leaks can be prevented which reduces risk and liability for companies using passwordless authentication.

Less Overhead: Statistics show that nearly 50% of all support tickets are related to lost and forgotten passwords. The estimated cost for handling 10 support tickets a day is $128,000 annually. Magic takes a different approach. Magic leverages blockchain-based, standardized public-private key cryptography to achieve identity management. When a new user signs up for an application or service, a public-private key pair is generated for them. Private keys are used to sign cryptographic proofs of a user's identity.

Boost Conversion: By removing passwords, Magic creates a better user experience. The number of steps necessary to login and signup for a new platform or application is reduced by over 66%. This amounts to better conversion rates and happier users.

Magic & MarketSquare
One of the main goals of MarketSquare is to be an industry leader in providing educational and informative content centered around blockchain. By working closely together with Magic we have an opportunity to explore integrating their robust SDK, create content around decentralized identification management, and more.

Other areas of collaboration include:
Creating MarketSquare content centered around Magic.
Explore integrating Magic's SDK for ARK's products.
Exploring other areas where working together would make sense and be beneficial for both projects.
As we expand the number of developer tools that we are featuring on MarketSquare, we believe that Magic is a great fit and are looking forward to having them as a partner.